Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

Chapter 11. Kaizen Mapping - UX Maps in Agile Product Management

In this chapter, we will celebrate. I hereby declare today as our special day. You have reached the last chapter of this book. It was an awesome journey, full of challenges, and we were victorious, together. Now, we celebrate the discovery of user experience mapping and we celebrate you, dearest reader. 

Do you feel a sense of achievement? I hope so because this is the most important rule of the Kaizen-UX management framework. Celebrate! Not just big wins, and breakthroughs, but all achievements. You and your team members or co-workers should have a mini-celebration for small victories. Did you finish a map, or analyze all videos in a remote research? That's awesome.

I'll let you in on a secret, sometimes I even celebrate failures with my team. Imagine that the client was not happy with a redesign project because it failed to generate the expected uplift in sales. We have invested countless hours in it, and now we need to find...