Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

The manager and the map


You absolutely need a manager to create a UX map. The good news is, you are one. Even if you only need to manage yourself, that still counts as management. This is the reason why Richard Templar split The Rules of Management into two sections: Managing your team and Managing yourself

The even better news is that experience mapping is not about following a set of rules and constraints. I hope that you don't take my book as a collection of rigid rules and UX dogmas. Yes, I had to give you a few rules, for the same reason as master painter gives rules to their apprentices. However, now it's time for the most important rule of mapping.

Note

When creating user experience maps, you need to keep an open mind and innovate. You create maps to understand and communicate experiences. For this, you need to continuously rewrite the rules of mapping.

This means being passionate about your maps--create outrageously bold maps. Being obsessed with experience maps is great, but it's...