Chapter 3. Journey Map - Understand Your Users
In this chapter, we will build a journey map for a game. For this, we need to understand our users and model their tasks.
Note
A journey map is a tool, that helps us to understand and communicate users' behavior as they progress through a route by means of interactions, as they try to accomplish their goals.
To be able to do this, we will create the following:
- Personas, made-up characters, representing a group of your users with similar goals:
- To create personas, we will use the 3i method: investigate, identify, and imagine
- We will learn how to use Smaply to create our personas
- Task models, a story of what our personas do at each milestone of their journey:
- Set the milestones
- Create an evaluation diagram
- Use Adobe Illustrator to create task models
- Design the user's journey and distill the design into a map:
- We will learn about interactions
- Finally, we will build the final deliverable for this chapter in Adobe Illustrator
Journey maps are all about finding...