F2P FPS (an example from the gaming industry)
Free to Play First First-Person Shooters (F2P FPS) are popular nowadays. Think about Team Fortress 2, World of Tanks, or Dirty Bomb. The true king of the genre is CrossFire. In 2014, it earned global sales of $1.3 billion. It is still successful; revenues from January 2016 to November 2016 were $1.1 billion. Moreover, the Fast & Furious producer, Neal Moritz, is working on the movie version of this highly acclaimed game. In this chapter, we want to create a better game than Smilegate, without copying them. We will map an F2P FPS and earn user experience knowledge worth billions.
MechWarrior Online, Hawken, or Titanfall (1-2) are good examples of the fact that first-person gamers love piloting huge walking machines. It doesn't matter whether we call them mechs, titans, or something else. As long as they are somewhat humanoid, robot-like walking weapon platforms, the concept will resonate well with our target audience. We will call them juggernauts...