Contiki adventure
We could have continued with the preceding chapter's opportunity. However, when I started working on this book, I decided to give you 11 opportunities. In all, 11 different projects, to showcase how versatile user experience mapping can be, not just to show you various applications of mapping, but also to ignite your creativity. In this chapter, our opportunity will also have another test design example. I believe that this chapter's example will help you to understand the preceding chapter a bit better. Now, let's start the adventure.
Contiki is a travel company, specializing in vacations for 18-35 year olds. One of our personas is Adam, the Adventure Seeker. He needs inspiration. We want to find a new and exciting way to inspire our users.
We could create a big searchable database with all possible adventure travel destinations. Would that be the most exciting way to find an adventure? Would Adam's friends share that link on social media? Would Adam consider that as a boring...