The Amazon miracle
In this chapter, we will map how Amazon changes users' behaviors. Please don't get me wrong, I'm not blaming Amazon for their behavior change solutions. In fact, I'm thankful for their great service. I never leave home without my Kindle, and I buy 80% of my books there. I believe that we can learn from Amazon. They successfully disrupted the e-commerce industry, starting with books, expanding to cover many different areas. Nowadays, you can get home delivery from restaurants through Prime Now, or store petabytes of data storage on AWS.
Amazon moved far from selling books in the early 90s. They have surpassed Walmart as the retailer with the largest market capitalization in the States.
No matter what you do, you can learn from the simple and more advanced techniques used by Amazon to make the customers happier, their lives easier, while balancing that with their business goals. Even if you don't want to be the next Jeff Bezos, you should aim to create a solution that has...