Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

Chapter 9. The 4D UX Map - Putting It All Together

I have always considered communicating user experience as the hardest part of my job. User research is fascinating, and its result can improve a solution or even create a new one if there is a drive for change. For that, you need to convince stakeholders--this is what the industry usually calls getting buy-in.

In the previous chapters, we have seen many different map types, but all of those are just aspects of the user experience as a whole. To get buy-in for innovation, I needed a map type that shows user experience in one big picture. 

I wanted to create something I can show to any stakeholder, looks great, and can be printed on paper, a map that can be taped to the wall of an office or included in a presentation. This is how the 4D UX Map was born. In June 2014, I published the 4D UX Map for the first time in my blog, the Kaizen-UX available at http://kaizen-ux.com/4d-user-experience-map/. 

This chapter is an extended, enriched, and updated...