Mental model snippets
Mental model snippets are relevant and frequent thoughts from the users, present at each milestone. I usually emphasize the most common thoughts in comic-book style thought-bubbles to create a clear division between the upper part of the map and the mental model snippets. If you are creating a digital-only map, you can even link video snippets to quotes.The aim of the mental model snippets is not to create or replace a mental model map. Instead, they provide a glimpse into the contents of a mental model map. They attract the viewers' attention to behaviors and can link the mental model map to the 4D UX Map.
Even if you don't have a mental model map, you can use quotes from any user experience test.
Ratings
The optional bottom part of my 4D UX Maps is dedicated to ratings. As we have seen in the previous chapter, there are many enablers for a behavior. In Chapter 6, Solution mapping based on user insights, we introduced the two basic elements that need to converge at the...