There is no map to writing introductions. Fortunately, there are maps to great user experience and outstanding products. This book is about those maps.
Do you want to create better products and innovative solutions? User Experience Maps will help you understand users and communicate this understanding with others. Maps can also champion user-centricity within your organization. They will fight for your users.
But no map can carry the sway of product design battles alone. That's why you need an army of maps. And that's why we need you to wield them like the shining sword of user-centricity.
This book reveals two advanced mapping techniques for the first time in print, the behavioral change map and the 4D UX map. You will also explore user story maps, task models, and journey maps. You will create wireflows, mental model maps, ecosystem maps, and solution maps. In this book, we will show you how to use insights from real users to create and improve your maps and your product.
Start mapping your products now to change your users' lives!
Chapter 1, How Will UX Mapping Change Your (Users') Life?, gets the reader started with User Experience Mapping in a fun and engaging way. In this chapter, we will create a simple map, not worried about map types and UX mapping theory. We will use pen and paper, to give the reader the first taste in mapping and demonstrate its strength.
Chapter 2, User Story Map - Requirements by Collaboration and Sticky Notes, is a simple technique to visually tell the users' story. The linear map helps you create a narrative flow. Because it's quick and easy, it can be used in the early ideation phase of a product.
Chapter 3, Journey Map - Understand Your Users, the journey maps is a tool, that helps us to understand and communicate users' behavior as they progress through a route using interactions, trying to accomplish their goals.
Chapter 4, Wireflows - Plan Your Product, wireflows are journey maps where key interactions are represented by wireframes of the relevant views. They allow you to create, explore, communicate, and improve the interactions in detail.
Chapter 5, Remote and Lab Tests for Map Creation, by watching users while they interact with a solution, we gain understanding. This understanding leads to better maps and better experiences.
Chapter 6, Solution Mapping Based on User Insights, a solution map is a tool that will help us find solutions and communicate them. They are visual representations of an actionable project plan. Ideally, solution maps should be based on user testing sessions with real users.
Chapter 7, Mental Model Map - A Diagram of the Perceived Reality, a mental model map is a visual representation of a user group's thought process and patterns. The mental model shifts the focus from designing a solution to understanding the user's state of mind, and how we can support those states.
Chapter 8, Behavioral Change Map - The Action Plan of Persuasion, a behavioral change map is a path to changing a user group's behavior. It should be simple and impactful, based on a real understanding of our user's mindset and thought processes.
Chapter 9, The 4D UX Map - Putting It All Together, the 4D UX map is a compact summary of a UX project, a high-impact deliverable to visualize how the users' needs are met.
Chapter 10, Ecosystem Maps - A Holistic Overview, the ecosystem map places our solution in the greater context of the holistic user experience. This map aids the identification and integration of complex, interdisciplinary information concerning the user experience ecosystem.
Chapter 11, Kaizen Mapping - UX Maps in Agile Product Management, you can use the Kaizen-UX framework to structure your product design and user experience efforts. The agile framework defines the three core roles within the UX team, it has a UX strategy at its core, and it leads to better products and better communication within the team and with stakeholders.
To draw a map, you only need a pen and a slightly larger sheet of paper. But software can help tremendously. That's why this book contains detailed, beginner-level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, or even Microsoft Word. Remember, even if you don't have access to any of those, each map type can also be drawn using a broad range of software or even freehand.
This book is for Product Managers, Service Managers, Designers, and anyone who is keen on learning User Experience Mapping techniques to improve how they communicate their ideas. It's for You!
In this book, you will find a number of text styles that distinguish between different kinds of information. Here are some examples of these styles and an explanation of their meaning.
Code words in text, database table names, folder names, filenames, file extensions, pathnames, dummy URLs, user input, and Twitter handles are shown as follows: "If you do, you can share your results with me on my Twitter account: @wszp".
New terms and important words are shown in bold. Words that you see on the screen, for example, in menus or dialog boxes, appear in the text like this: "If you want, you can rotate the text from the Format Shape panel (Text Options | Text direction dropdown)".
Feedback from our readers is always welcome. Let us know what you think about this book-what you liked or disliked. Reader feedback is important for us as it helps us develop titles that you will really get the most out of.
To send us general feedback, simply e-mail [email protected], and mention the book's title in the subject of your message.
If there is a topic that you have expertise in and you are interested in either writing or contributing to a book, see our author guide at www.packtpub.com/authors.
Now that you are the proud owner of a Packt book, we have a number of things to help you to get the most from your purchase.
We also provide you with a PDF file that has color images of the screenshots/diagrams used in this book. The color images will help you better understand the changes in the output. You can download this file from https://www.packtpub.com/sites/default/files/downloads/UserExperienceMapping_ColorImages.pdf.
Although we have taken every care to ensure the accuracy of our content, mistakes do happen. If you find a mistake in one of our books-maybe a mistake in the text or the code-we would be grateful if you could report this to us. By doing so, you can save other readers from frustration and help us improve subsequent versions of this book. If you find any errata, please report them by visiting http://www.packtpub.com/submit-errata, selecting your book, clicking on the Errata Submission Form link, and entering the details of your errata. Once your errata are verified, your submission will be accepted and the errata will be uploaded to our website or added to any list of existing errata under the Errata section of that title.
To view the previously submitted errata, go to https://www.packtpub.com/books/content/support and enter the name of the book in the search field. The required information will appear under the Errata section.
Piracy of copyrighted material on the Internet is an ongoing problem across all media. At Packt, we take the protection of our copyright and licenses very seriously. If you come across any illegal copies of our works in any form on the Internet, please provide us with the location address or website name immediately so that we can pursue a remedy.
Please contact us at [email protected] with a link to the suspected pirated material.
We appreciate your help in protecting our authors and our ability to bring you valuable content.
If you have a problem with any aspect of this book, you can contact us at [email protected], and we will do our best to address the problem.
If you want to contact the author, use [email protected].