Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Chapter 2. Stand Out from Your Competitors

Branding has been around since the time people first started trading goods. Originally, a brand was the representation of the person or company selling the goods such as a striking logo and a catchy tagline. But just as the trading industry has evolved more modern methods of trading, so have the brands to support them. Branding has evolved from being mainly a visual representation to a comprehensive sum of components that build a satisfying customer experience with the brand. It's within this sum of components that UX plays an integral role in the success of the brand. In this chapter, we'll explore the context of UX within these components, and how to utilize both to differentiate a brand from its competitors. Let's have a quick look at the topics covered in this chapter:

  • Brand identity versus brand image
  • Branding visuals, personality, and relationships
  • The role UX plays to improve a brand’s identity
  • How to stand out from competitors
  • Differences between...