Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

B2B versus B2C

When designing an e-commerce website, one of the first things to determine is, who you're designing for? Are you selling to other businesses or are you selling to consumers? Designing for B2B (business-to-business) is quite different than designing for B2C (business-to-consumer). Both parties are still human at the end of the day, thus the basic UX principles apply for both approaches. It's certain aspects of the user experience that need be tweaked to cater for the user's needs, which is different if the user is actually a group of individuals (B2B) versus an individual (B2C):

  • B2C characteristics:
    • With B2C there is just one decision maker and the time it takes to make a decision is normally quick.
    • The B2C purchase is usually strongly motivated by emotion as the user is buying a product or service for themselves or someone they know. Thus the brand image plays a crucial role in influencing the emotion of the user, and as a result the decision making.
    • The product is usually straightforward...