Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Speaking a clear language

A good start to creating a digital personality the user can relate to on a personal level is by mimicking a real person's traits digitally. Speaking to the user in a tone of voice they can relate to and using appropriate cultural references will make the user feel comfortable and help build the emotional connection. All people want to feel appreciated and loved. It's natural human behavior, and incorporating the user's name within the website's UI or email communication will build upon that urge to connect.

Keeping the tone relevant

Content is usually one of the elements that is overlooked, which leaves the user bored or frustrated when trying to interact with the website. It is commonly seen as a placeholder in the design, a secondary feature to the overall look and feel. This is one of the main factors that negatively impact the emotional connection with the user. The content must be structured in such a way that the user can easily find what they're looking for...