Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Giving visual rewards

An important factor in building an emotional connection between humans is to give visual cues, such as body language. When a person winks at another person, the visual indicator of winking is confirmation that the one person likes or approves of the other person. Through this visual cue the emotional connection between these two humans is strengthened, and in the same way visual cues such as micro-interactions and anticipation design can improve the emotional connection between the user and the website.

Incorporating micro-interactions in the UI

Micro-interactions are simple UI animations that convey a message to the user while they are interacting with the website. These micro-interactions can be functional by guiding the user through a series of steps to complete a task, or can be for purely entertainment value. A functional micro-interaction is a real-time visual validation when a user enters a new password, or a grayed out submit button for an online form, that only...