Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Color psychology

Color psychology is the study of hues as a cognitive influence on emotions and ultimately human behavior. Color does not affect each person the same. Age, gender, and culture are all factors that affect how people perceive a color. Even something as unique as a sensory connotation between a person and past experience can have an impact.

The retina in your eye is covered with millions of light-sensitive cells. When you look at a color, these little light receptors, some shaped as rods and others as cones, within your eye translate the light reflected from the object in the form of color by sending nerve impulses to the part of your brain called the hypothalamus. The hypothalamus then sends signals to the pituitary gland, which in return transmits signals onto the thyroid gland.

The latter then prompts the release of hormones. This is the reason why we have specific emotions that relate to a specific color. We'll dig deeper into color and emotions a bit later. Let's first look...