Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Chapter 5. Set a Solid Foundation - Research and Analyze

When creating a website, as with any product, you could just start by designing and building it. However, unless you are very lucky, this strategy is unlikely to end with a great website. Without knowledge about things such as your potential users, the business requirements, and the competitors in the market, you will create an inferior product that your target market does not want. Research provides the data that gives you the required knowledge.

As a UX practitioner, you first need to think of your users: who will be using the website; why they want to use it; and when they will use it. You cannot create a product that will really work for people without exploring who those people are. This is user research.

In this chapter, we will describe research, with our examples focusing on studies typically conducted during the discovery phase of a project. We will examine studies used to evaluate or test website designs, such as usability...