Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Defining and categorizing research

We conduct research to gain data about a problem or area of interest. There are many different methods for gaining data, such as interviews, questionnaires, experiments, observations, and content analysis. Deciding which methods to use depends on your resources, the problem that you are researching, your audience, and your preferences.

No matter which methods you choose, it is important to plan and organize research carefully, so you can be sure that you are getting the right data and interpreting it in the right way. The research that we conduct as UX practitioners typically does not need the rigor that more formal research requires. However, we must aim for quality in our research so that our time is not wasted and we gain results that help us create effective designs. Two criteria are often used to judge the quality of research:

  • Validity: This is the extent to which the research measures what you want, and not something else. For example, if you ask someone...