Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Using qualitative techniques

The two primary techniques for qualitative data gathering are interviews and observation. Most qualitative methods use one or both of these techniques. Content analysis is the primary technique for data analysis. We will discuss all these techniques in Chapter 9, Optimize your UX Strategy with Iterative User Testing when we describe usability testing. Here, we will briefly describe them and give tips. Then we will describe an example ethnography, which is a qualitative method that uses both observation and interview techniques.


Interviews can be structured, unstructured, or semi-structured. A structured interview consists of a set of questions, which are followed without deviation. An unstructured interview consists of a conversation that is loosely guided by topics. Semi-structured interviews combine a set of questions with the flexibility to deviate or ask further questions during the interview. Semi-structured interviews are the best form for UX-...