Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback


In this chapter, we have described how to conduct research as a foundation for your web design project, and to ensure its success throughout the project.

We began by defining and characterizing research, considering validity and reliability, quantitative and qualitative research, when to conduct research and common UX research methods.

Thereafter, we described how to set up and manage a research process from creating the research question to analyzing the results.

We discussed how to bring your own expertise into the research, and then delved into qualitative and quantitative techniques.

In the next few chapters, we will describe some of the deliverables that you can create to describe your research and define your UX strategy (Chapter 6, Create a UX Strategy - Users and Content), and how to design and create prototypes for your website based on the research and deliverables (Chapter 7, Bring Your UX Strategy to Life with Wireframes and Prototypes).

In Chapter 9, Optimize your UX Strategy...