After laying the groundwork by analyzing the available information and doing some market research for your brand and website, you can start working on the actual UX strategy to achieve your goals and create a successful website. In this chapter, we'll look at the second layer of building blocks for a successful UX strategy by creating useful personas to give your strategy direction, building a solid Information Architecture (IA), and creating a supporting sitemap with task flows to provide smooth user journeys. To get started with a UX strategy, the following components will be discussed in detail:
- Create functional personas
- Build a solid IA
- Card sorting as an IA tool
- Construct a site map
- Create task flows and user journeys