Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Creating user journeys

A user journey is a visual representation of the step-by-step path the user takes through a website to reach their end goal. Each of these steps consists of decisions made by the user to continue to the next step.

The UX team will dissect the user journey and revise each step to make the journey as smooth as possible. User journeys can be divided into the following types of flows:

  • The current flow of how the user is interacting with the website
  • The potential flow, how the user can interact with the website

Benefits of creating user journeys:

  • Understand user behavior in relation to the product/website
  • Pinpoint obstacles that prohibit the user from reaching their end goal
  • Validate the value proposition and business vision

Key components of a user journey

While user journey maps can take on a wide variety of forms and directions, there are key elements that are always present in the foundation of a successful user journey map, which are:

  • Personas: You cannot create a user journey...