Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Chapter 9. Optimize your UX Strategy with Iterative User Testing

A UX practitioner's primary goal is to provide every user with the best possible experience of a product. The only way to do this is to connect repeatedly with users and make sure that the product is being designed according to their needs. At the beginning of a project, this research tends to be more exploratory. Towards the end of the project, it tends to be more about testing the product.

We have previously discussed various ways of connecting with users in Chapter 5, Set a Solid Foundation, when we described UX research. In this chapter, we explore in detail one of the most common methods of testing a product with users--the usability test. As we describe the steps to plan, conduct, and analyze usability tests, this will provide insights into how to practically plan, conduct, and analyze any user research.

We begin by describing how to make sure that you get the most value out of user testing. Then we delve into usability...