Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback

Applying analytics effectively-constructing a useful A/B test

Analytics show us how people behave when they are on their own and not being observed or directed. However, analytics are ambiguous because we cannot identify user intentions, expectations, or satisfaction with analytics. They just show behavior and not why it is happening. For example, if the conversion rate from visitor to buyer on an e-commerce site is below expected, visitors not converting because of your terrible checkout process or the high prices of your products? If we consider page views, another popular metric; are users visiting a lot of pages because they are exploring your site, or because they cannot find what they want?

It is very easy to gather analytics with sites such as Google Analytics. There are a lot of different metrics that can be tracked. However, we should not just track metrics because we can, as this will end up being a waste of time.

We must be careful to choose meaningful metrics so they generate actionable...