In this chapter, we have described usability testing in detail, as an example of how to execute a user testing plan. Before this, we discussed how to maximize the value of testing with users and the definition of usability.
Then, we examined how to plan, organize, conduct, analyze, and report on a traditional, moderated usability test. As part of this, we have discussed how to design a test with goals, tasks, metrics, and questions using the definition of usability, and how to plan the practical details such as recruitment, venue, and inviting observers.
In describing how to conduct a usability test, we discussed how to facilitate effectively. Then we examined how to analyze the results qualitatively and quantitatively, and how to report on the results effectively.
Finally, we described how to employ web usage analytics effectively in user testing, and gave some examples of typical analytics. We used A/B testing as an example of how to combine web usage analytics with research methodology...