Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
About the Authors
About the Authors
About the Reviewer
Customer Feedback


In this chapter, we have described usability testing in detail, as an example of how to execute a user testing plan. Before this, we discussed how to maximize the value of testing with users and the definition of usability.

Then, we examined how to plan, organize, conduct, analyze, and report on a traditional, moderated usability test. As part of this, we have discussed how to design a test with goals, tasks, metrics, and questions using the definition of usability, and how to plan the practical details such as recruitment, venue, and inviting observers.

In describing how to conduct a usability test, we discussed how to facilitate effectively. Then we examined how to analyze the results qualitatively and quantitatively, and how to report on the results effectively.

Finally, we described how to employ web usage analytics effectively in user testing, and gave some examples of typical analytics. We used A/B testing as an example of how to combine web usage analytics with research methodology...