Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (6 chapters)

Chapter 6. Managing the Scope of an Impact Driven Product

In the previous chapter, we saw how to create a cost-impact matrix and determine the smartest way to deliver an Impact Driven Product. Now, these were a prioritized list of feature ideas, but when we have more feature ideas than we can possibly deliver within given business constraints, also accounting for external pressures, how do we decide which feature to launch? Also, within each feature, how do we determine the level of product completeness?

Business and market maturity determine the extent of product completeness we aim for. Unexplored markets, fuzzy business ideas, and untested technology need one approach to product building. Known business models and processes in established markets may require another approach. Exploring product/market fit with viable technology and untested business goals requires a different approach again.

In this regard, this chapter looks at the following topics:

  • The need to understand the...