Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (6 chapters)

Chapter 7. Track, Measure, and Review Customer Feedback

Exploring customer perspectives and context can help us uncover new opportunities. We may build a technologically superior and robust product, but that alone cannot guarantee that our product will succeed. Product success can depend on how customers adopt our product, how they perceive our product’s value, and the alternatives that exist in the market among other things. We cannot predict how products will be received by our customers. Customers may adopt our product in ways we didn’t expect them to. By keeping an ear to the ground and a check on the pulse of the market, we can tweak our product experience to identify new value propositions in our Impact Driven Product.

In this chapter, we will explore the following topics:

  • Why do well-made products fail?
  • Categorizing customers by level of engagement
  • Feedback channels and when to use them
  • Incorporating feedback into the product backlog

Why do well-made...