Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (6 chapters)

Chapter 8. Tracking Our Progress

"Nobody panics when things go according to plan, even if the plan is horrifying."

– The Joker, The Dark Knight

The success of a product strategy depends on various factors. When operating under ambiguity, data and metrics can help to us steer the product in the right direction, but knowing what metrics to capture and when to use them, is also important. Looking at micro-level, short-term indicators alone cannot tell us how to steer our product in the ambiguous business ecosystem. Product management must be able to take an in-depth, detailed view of feature-level performance metrics. At the same time, they must be able to step back and take a bird's eye view of the larger landscape and see how product strategy must be shaped based on macro-level indicators.

The need for gratification

Instant gratification can be same-day deliveries, self-checkout lanes, superfast streaming speeds,...