Book Image

Developer, Advocate!

By : Geertjan Wielenga
Book Image

Developer, Advocate!

By: Geertjan Wielenga

Overview of this book

What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community.
Table of Contents (36 chapters)
34
Other Books You May Enjoy
35
Index
36
Packt

Developer relations as a service

Tracy Lee: We offer support in so many different ways. If a company doesn't have a developer relations team in place, and is trying to get into a market, we can help it to do that. It's hard to get into the cloud market, for example, if you don't know anybody.

We create good relationships for companies and offer genuine entry into a market.

Once the company is established in the market, it may ask, "Who would be a good representation of our brand?" In such a case, we might recommend different developer advocates who we believe to be well liked and well connected within that particular market.

When companies we work with already have a developer relations strategy, a marketing strategy, and/or a strong PR firm on board, we offer to augment and support their programs. We take organizations in their current states, and we try to figure out how we can triple the impact of everything that they're doing.

"If a developer...