Allocating resources
Arun Gupta: Last year, I was talking to a 10-person start-up. The team said, "Arun, we're so busy building the product. We have maybe the equivalent of half a person doing sales. How many of our 10 people should be dedicated to developer relations?"
The start-up world is very tricky. My advice was that things change very rapidly. The entire company could pivot based on one deal or a couple of deals. Start-ups need to be strategic and focused on who their target audience is. For example, if you're building a product around microservices and security, look at where you can participate in online media, deliver webinars with existing parties that have brand credibility, attach to hashtags, and speak at meetups and conferences that address that target audience. Don't try to spread yourself too thinly. For the company in question, we concluded that half a person on developer relations would be relevant.
In a much bigger team, of course, you can write...