Book Image

The Successful Software Manager

By : Herman Fung
Book Image

The Successful Software Manager

By: Herman Fung

Overview of this book

The Successful Software Manager is a comprehensive and practical guide to managing software developers, software customers, and the process of deciding what software needs to be built. It explains in detail how to develop a management mindset, lead a high-performing developer team, and meet all the expectations of a good manager. The book will help you whether you’ve chosen to pursue a career in management or have been asked to "act up" as a manager. Whether you’re a Development Manager, Product Manager, Team Leader, Solution Architect, or IT Director, this is your indispensable guide to all aspects of running your team and working within an organization and dealing with colleagues, customers, potential customers, and technologists, to ensure you build the product your organization needs. This book is the must-have authoritative guide to managing projects, managing people, and preparing yourself to be an effective manager. The intuitive real-life examples will act as a desk companion for any day-to-day challenge, and beyond that, Herman will show you how to prepare for the next stages and how to achieve career success.
Table of Contents (21 chapters)
Title Page

Nobody cares - what to do about it

Now, let's say that your product has shipped. However, nobody cares, and nobody is buying or using it! For a better illustration and explanation of this, let's use an example of a B2C product.

With any software product, there are different aspects to consider when you design, develop, and eventually launch it. Without over-engineering this, there are three main angles to consider:

  • Marketing angle
  • Technical angle
  • Practical angle

These are not discrete categories, but rather different views of the same object, which can overlap. Each of these angles offers insights into why nobody cares about your product, but can also explain why they love it too!

The first one is the marketing angle. To sell a product - in other words, to successfully bring it to market - clearly, marketing is going to be necessary, from understanding the market and...