Understanding Salesforce data analytics options
In previous chapters, we have covered various mechanisms that involve the use of data such as the design and build of a data model, the importing and exporting of data, and the securing of access to data. The data in the Lightning Platform and Salesforce CRM is a fundamental aspect of the customer relationship management business application. Without data, the Lightning Platform provides very little business benefit.
Data analytics provides the facilities to analyze data that exists or has been generated within a system. By analyzing the data in the Lightning Platform and supporting systems, you can produce reports and dashboards that help to determine metrics, discover hidden insights, and improve business process and overall performance measures.
In the Salesforce suite of data analytics products, there are various options available for carrying out a range of analysis and reporting. These products are either provided out of the...