Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Using the Campaign Editor

Once you’re ready to send a campaign to your audience, you would navigate to the editor using the left-hand menu we’ve used to access all the products thus far:

  1. Click on Create.
  2. Select the Design Email button.

This will take you to the Campaign Checklist interface, where you can set the following information:

  • To: This is the section where you will select the audience that you would like to send this campaign to. Additionally, if you have a saved segment or would like to create a segment, this is where you would use them. We made segments in Chapter 4.
  • From: When you select an audience in the To section, this section will be filled out for you with the information you input in Audience Settings. But if you would like, you can edit things such as the name and email address that your audience will see in their inboxes when the campaign is sent out.
  • Subject: This one probably seems quite straightforward. This is...