Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Setting Up Your Marketing Presence with Websites

Now that we have our email campaigns up and running, let’s move on to the next best marketing asset you can have – a website! It’s entirely possible if you’ve already worked on your business or organization for a while that it might have an online presence such as a Facebook or Instagram account, but a website is the next organic step. It can serve as a hub for information such as the services or products you offer, detailed information about your business, how to contact you, and so on.

In this chapter, we’ll be looking at how a domain and website help to create a kind of digital home for your business and can serve as a central home for your brand identity in a way that’s visible to your existing audience and people discovering you for the first time.

We’ll cover the following:

  • Domains – what are they and do you need one?
  • Making a website
  • Editing settings...