Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

What is a domain?

The simplest way to think of a domain is as the address for you and your brand on the internet. Your domain is what people will type into their browser or even search to find you through a search engine such as Google, DuckDuckGo, or Bing. For example, when you log in to your Mailchimp account, you go to, which is their domain.

You also might have noticed a distinction between a private domain and a public email domain. Public domains are generally domains that belong to another company, where they provide you with a free email address and they act as your receiving email service provider. Really common examples that you are probably familiar with are domains such as Gmail or Yahoo. These are domains where you may own or have access to a single local address at the domain, but you don’t own the domain itself.

The purpose of this distinction is that with a public domain, you can’t make changes to the authentication of the...