Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

Making a website

In the same left-hand menu where we found Domains, we’ll see Websites. When we click on it, to start, you will need to put in the name of your website and pick the Audience option within your account that you would like the website to be associated with. Because websites can be a point of ingress for people to join your audience, it absolutely is a feature that will be connected to the audience itself to make sure your new visitors as you expand your digital presence can stay in touch.

Once you’ve named your site and selected the audience, you can then start adding content and designing.

The next interface you’ll see is called the Manage Site page. Here, you can add Pages to your overall site, set Styles for the home page and future pages you add, and, critically, if you have customers in California or the EU in particular, you can enable a Cookie Banner option to make sure you have informed consent from visitors from there. You can see a...