Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


In this chapter, we walked through setting up and boosting a more consistent marketing presence in the form of a website with its own domain, which can serve as a home and face of your brand on the internet. This helps us increase our brand presence and identity. Specifically, we learned things such as how to understand the benefits of using a private domain and determined why you might want to select a hosted option versus a public domain. Additionally, we walked through how to do that through Mailchimp or another domain host depending on whether you already have one to work with.

We also learned how to create a website within Mailchimp; the different types of layouts; how to edit, remove, and add them; and how establishing this type of presence online will help us grow our audience while supporting our brand.

Next up, we’ll move on to refining our understanding of what reports and analytics can offer us with respect to understanding our audience, as well as how...