Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

How you can use and interpret these reports

I’m of the opinion that how you choose to interpret the data tends to dictate the choices you make as a result. Maybe most importantly, as with your overall marketing journey, we should be thinking of the data in campaign reports as just a piece of your overall analytic performance. It can be quite tempting, particularly earlier in your marketing efforts, to hyper-fixate on the performance of a single campaign, but really, we should be thinking of it as a single reference point and then leverage that data to make different decisions.

The goal in better understanding the performance of your channels is to help inform how you experiment with things such as your segments, content (such as your text and images), and even variables such as send time. Small adjustments over time can really help you better dial in what most appeals to your audience.

As discussed in the previous section where we reviewed the Overview page, the most important...