Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Multivariate options and what elements you can experiment with

There are two features within Mailchimp that will handle experimentation for you:

  • A/B Testing
  • Multivariate Testing

Note about accessing these features

Both of these are paid features within the Mailchimp platform; they’re just available at different price points. A/B Testing is available with the Essentials and Standard plans and Multivariate Testing is only available to those with a Premium account, or Pro add-on if you have an older account.

The core differences between the two features are that, as the name implies, A/B Testing only allows you to test one variable at a time, whereas Multivariate Testing allows you to mix and match up to three variables at once. The variables that they both allow you to experiment with are as follows:

  • Subject line
  • From name
  • Content
  • Send time

There are a couple of consistent items between the two of them. To see which of these...