Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

Summary

In this chapter, we learned how the Mailchimp platform could help you take your experimentation to the next level and how to let it handle the number crunching for you. The whole goal is to empower you to better understand your audience and what helps you drive your business forward in that way. We reviewed some theory and the general reasons we should view our marketing as something worth experimenting with. From there, we walked through all the variables you could choose from, which ones could be combined, which features give you access to these experimental designs, and, most importantly, how to choose variables based on the impact you were looking for.

Finally, and probably most importantly, we learned how to check out these results and interpret them to better inform future experiments and iterate on future email campaigns. In the next chapter, you can bring those lessons into automating your campaigns with Classic Automations and the Customer Journey Builder. That...