Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

What is a commerce feature?

When we think about online commerce specifically, we’re referring to the natural commercial extension of a website. It’s the piece of your digital footprint that actually allows you to create a revenue stream. Frequently, your other channels such as emails and even social footprints are ways of funneling your audience to your content, services, or physical goods. However, an e-commerce store itself functions as both a channel to show off your brand to your audience, as well as a way of actually taking in revenue.

In the event that you already have an e-commerce platform, you can proceed right to Chapter 14, to connect your existing store. The Mailchimp platform itself can be connected to a myriad of third-party applications, and frequently when people come to Mailchimp to expand their marketing efforts, particularly e-commerce business owners and entrepreneurs, they may already be leveraging one of the following popular e-commerce platforms...