Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

The expansion of a contact dataset to include commerce/purchasing data

As you promote your store and products using your other marketing channels, you will eventually see that you have revenue data associated with your store reports and in the profiles of your subscribed contacts. If you read the previous chapters, you’ll be generally familiar with these areas of the platform, but it is valuable to note places where you can use this purchase and revenue data to better understand your contacts and leverage the information you’re collecting.

So, let’s highlight a couple of places where this e-commerce data will appear and tools that can leverage it:

  • Contact table:

If you recall, you can check out every contact for a particular audience by doing the following:

  1. Click on Audience from the left-hand navigation menu.
  2. Click on All contacts from the submenu.
  3. Find the Revenue column.
  4. Scroll down to see the contact member you want (Figure...