Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Setting up automations specific to e-commerce

As noted in Chapter 12, there is a selection of Customer Journey options that are specific to e-commerce. These can largely be thought of as falling into two categories:

  • Transactional journeys: These automations are specifically for people and instances where only one email or communication is expected – for example, an Order Confirmation when they make a purchase in your store. These are transactional because even if the contact has not subscribed to your audience, you’re allowed to reach out to them to provide them with information following a purchase.
  • Subscriber journeys: These automations are exclusively for contacts that have subscribed to your audience and include options such as following up when the contact buys any product.

When you have an active store in your account or connect an e-commerce platform (which will be covered next, in Chapter 14), you’ll have additional options to choose...