Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Welcome to Marketing with Mailchimp

Marketing and commerce – it’s ultimately the crux of why you’re here. Presumably, you’re interested in growing your current efforts or verifying that you’re making the best use of the Mailchimp platform if you’re a current user. Platforms such as Mailchimp can be absolutely huge, and deciding what would serve you now versus what would work later in terms of your marketing efforts can be very overwhelming.

I don’t want to discount the value of the robust knowledge base that Mailchimp’s own technical content team maintains. It’s been written by some of the smartest and kindest technical writers in the business, but what we can build together here in this book is a holistic vision for how the pieces that you’re already using fit together and can be boosted by leveraging more of the platform.

Let’s get right into a little background on Mailchimp and then define how we will be using both some general marketing terms in the broader context and terms you will see in the Mailchimp platform itself that deviate slightly from their typical utilization in the marketing industry at large. The goal here is just to set a solid foundation and understanding of words we’ll be using throughout the book, but also in the event that you don’t have an existing Mailchimp account to work with, we’ll also be walking through creating an account quickly toward the end of the chapter.

In this first chapter, we will cover the following main topics:

  • A glance at Mailchimp’s journey
  • Understanding and using online marketing with Mailchimp
  • Mailchimp-specific terms
  • Common utilizations
  • Creating an account