Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Form and Survey Integrations

In the previous chapter, Chapter 14, we started talking about integrations and the benefits of connecting other applications and platforms to your Mailchimp account.

In this chapter, we’ll be going over the following:

  • Using form and survey integrations to build your audience
  • How to find the right integration and connect it

As we saw in the e-commerce integration chapter (Chapter 14), we will go through how you can find integrations for existing forms or websites to connect to your Mailchimp account. That way, you can leverage any related traffic in your marketing efforts in Mailchimp. Even better, when you use applications that connect your forms and surveys, you can use those to grow your audience. We covered the types of forms offered inside the Mailchimp application in Chapter 6. In this chapter, we will be looking at some of the most popular integrations in the event that you’re already using another website builder...