Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Zapier integration

For connectivity integrations such as Zapier, what we’re conceptually trying to accomplish is the movement of data from a platform into Mailchimp, and Zapier will act as our intermediary. The way Zapier works is that you can establish within their application what they refer to as Zaps. Zaps are how Zapier refers to creating an automation workflow. When you set up an automation, Zapier receives the information and then “zaps” that information from one place to another.

If you would like an application you’re already using to be connected to your Mailchimp account through a Zapier account, when you are logged in to your Mailchimp account, you can find the Zapier integration by doing the following:

  1. Clicking on Integrations in the left-hand navigation menu
  2. Clicking on Discover in the sub-menu
  3. Clicking on Zapier from the Discover page
  4. Clicking on Learn More

This will take you to a page where you can search for...