Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Use Cases and Real-World Examples

In this chapter, we will focus on some end-to-end real-world examples. Throughout the book, I’ve provided some examples that explain how to apply specific features to different types of businesses or organizations. However, I think it would be helpful to review some of those types of businesses/organizations together and note which features could be used together within the Mailchimp platform to maximize your usage of the app.

In this chapter, we'll be going over the following categories of businesses/organizations:

  • Starting a business or online presence
  • Bricks and mortar to a digital presence
  • Service-based business models

For each use case, I’ll provide you with a scenario and some context on the hypothetical business. From there, we’ll discuss which features the business might leverage and for what reason. And finally, we’ll discuss some growth areas that might be appropriate for the future...