Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

Starting a business or online presence

In this section, we’ll be walking through examples where the business or organization has just started getting an initial online presence off the ground and is beginning its digital marketing.

Type of business

For this first business, let’s build upon one of our earliest examples in this book. For this example, the business is a small-batch beauty company. It makes bars of soap, shampoos, and conditioners.

Background of the business

This business has the following features:

  • Age: Less than a year old
  • How have they sold up to this point?: Limited product sales at local popups around their city
  • Digital presence?: No online marketing presence yet

Next goals and vision for growth

The owner of this small business largely runs it alone, with some help from members of their family. They’re generating some profit from their popups and would like to start shipping their product and not just selling...