Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


In this chapter, we covered three types of businesses and how they might use Mailchimp immediately and as their business grows. Referring to our first chapter to bring this full circle, we talked about three utilizations of the Mailchimp platform. First, we went over a small, new business looking to break into e-commerce and build a digital presence for the very first time and what its growth into the platform might look like. Then we talked about a brick-and-mortar store that was looking to make the pivot from hyper-local to shipping its products and developing its digital marketing presence. And finally, we talked about a business that was older and managing multiple revenue streams that it wanted to both maintain and grow. This last business covered a lot of utilizations, including content creation, more advanced marketing, and providing services.

Even in the absence of physical products, the first little business could get off the ground, begin marketing, and take pre...