Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Basics of Account Management and Audiences

As you begin to use your Mailchimp account, you will discover that there are settings you can adjust. Changing these settings will make sure that you can more easily adopt analytic and benchmarking features further down the line. In general, taking these kinds of initial steps helps to ensure that you get the most pertinent results for your marketing efforts.

That being said, if you already have your account set up, you can go directly to Chapter 3, jump right into working with your audiences, and then can come back to this section later to check your settings. Some of the things we’ll be setting here include indicating your industry so that Mailchimp’s data-backed infrastructure can serve you benchmarks for your performance, and setting details about your business to streamline how data populates later. We’ll take a look at some of these benchmarks in Chapter 10 when we review some reporting features.

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