Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Setting up an audience

Audiences are the beating heart of your marketing efforts, regardless of what platform you use. This is whether you’re thinking about the traditional definition of an audience, meaning who you are writing or designing for or talking to, or the more tangible definition, namely a literal list of people you are intending to interact with to cultivate a relationship or connection.

The purpose behind having an audience is ultimately the same though. They’re who you’re trying to engage. They’re the folks against which you’re measuring the success or failure of your efforts. This is particularly true for small businesses and entrepreneurs. Successful engagement with the people your business or organization serves helps drive the peaks and troughs of your success.

Within Mailchimp, and indeed with most marketing platforms, there are various states and types of contacts. So, to set the initial groundwork, let’s cover what...