What are groups and tags?
We can think of both groups and tags as how we can take steps to organize our audience into more niche subsets during importing or when designing our forms. You may even remember that earlier in Chapter 3, when we covered combining audiences, we briefly discussed how you could use tools such as these to indicate sets of contacts that belonged to different parts of your business.
For example, let’s say that I run a beauty company and it has two distinct brands. One brand is geared toward skincare and anti-aging products, and the second brand makes nail polishes. These two brands are marketed separately and have distinct domains and online presences. By using groups, I can set up checkboxes on a signup form and allow contacts to choose whether they’d like to hear from one brand or both. And in that way, when I inspect the audience, I can see which contacts are interested in one brand or another, and I can target my campaigns more accurately...