Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

What are groups and tags?

We can think of both groups and tags as how we can take steps to organize our audience into more niche subsets during importing or when designing our forms. You may even remember that earlier in Chapter 3, when we covered combining audiences, we briefly discussed how you could use tools such as these to indicate sets of contacts that belonged to different parts of your business.

For example, let’s say that I run a beauty company and it has two distinct brands. One brand is geared toward skincare and anti-aging products, and the second brand makes nail polishes. These two brands are marketed separately and have distinct domains and online presences. By using groups, I can set up checkboxes on a signup form and allow contacts to choose whether they’d like to hear from one brand or both. And in that way, when I inspect the audience, I can see which contacts are interested in one brand or another, and I can target my campaigns more accurately...